Men and women responsible for saving lives are also changing the quality of life for residents in their area.
The Burton Fire Department is keeping up their charitable reputation this holiday season.
The department is hitting the streets asking for donations to help more than 100 area families.
Department leadership is keeping the crew motivated with an added incentive.
Top donation efforts get them a new pair of leather firefighting boots.
But the deputy chief says the competition is for fun and the real reward is the lives they change.
"Really great cause, it's not just for themselves. It's for their communities. They want to help the needy and there is a great need out there for it," said Burton Deputy Fire Chief, Ken Gould.
The department is collecting donations at Bristol and Saginaw streets every Sunday from noon till 2-.m.