For over three decades Crime Stoppers of Michigan has been encouraging citizens to call in tips but now, the organization is taking it to the next level.
Organization leaders tell us residents admit they are nervous to call in because they don't believe the calls are completely anonymous.
An effort to change public perception is happening right now with the help of 10 new billboards.
They can be found through out the city featuring people residents themselves have said they trust.
"Our tip line goes to Canada so it's out of the country. It's anonymous and then that tip line through people there, gets the information to us through a computer system and then we get it to the police," says Julie Lopez with Crime Stoppers of Michigan.
"Share the information you have, law enforcement can take it from there but they need a tip to get the process started in many of our unsolved cases," said Mayor Dayne Walling.
he anonymous Crime Stoppers number is 1-800-speak-up. A live operator located in the Crime Stoppers call center in Canada will take your call.