The GM workers who build the new 2014 Chevy Silverado on Van Slyke Road in Flint know it's a great truck. On Sunday, the world will see it.
During the Super Bowl, a new commercial will air, showing the new truck. (Actually the ad shows very little of the truck itself!) But General Motors is hoping it will ignite some sales on one of the largest watched programs of the year.
GM is in a huge battle with the Ford F-150 and the Dodge Ram. Exposure during the Super Bowl certainly won't hurt.