"We cater to everyone," owner Kim Rose said. "We started with aerobic wear back in the beginning, but now we are doing fun fashion for ladies of all ages."
Lisa Szukhent with StyleEYE Midwest says she has shopped there for years and believes it's the customers that have keep Kim Rose Fashions alive for so many years.
Rose says they try to stay on top of fashion by keeping new fun fashions in her store. Apparel you wouldn't be able to find just anywhere.
When Rose was asked what advice she would give to small business owners who are trying to thrive in this economy, she said, "I think the most important thing is customer service and staying on top of what your goal is, not giving up."