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      Pure Michigan debuts Frankenmuth ad

      It??s arguably one of the country's ??Christmassy-est" towns and now, undeniably, Pure Michigan.

      Frankenmuth is starring in the latest Pure Michigan tourism ad.

      The 30-second spot premiered Thursday night at the Frankenmuth Chamber of Commerce and Convention and Visitor's bureau annual dinner.

      The commercial features scenes mostly shot downtown between sun-up and sun-down. Filming took place during the crew's one-day visit to Frankenmuth back in August.

      "It's just a beautiful brand and it's something as Michiganders we can all embrace,?? said Chamber of Commerce Pres. Jamie Furbush. ??It's really our good fortune to be able to be a part of it."

      Pure Michigan will air the commercial on TV in Grand Rapids, Detroit, Ohio and Ontario.