Pure Michigan debuts Frankenmuth ad

Itâ??s arguably one of the country's â??Christmassy-est" towns and now, undeniably, Pure Michigan.

Frankenmuth is starring in the latest Pure Michigan tourism ad.

The 30-second spot premiered Thursday night at the Frankenmuth Chamber of Commerce and Convention and Visitor's bureau annual dinner.

The commercial features scenes mostly shot downtown between sun-up and sun-down. Filming took place during the crew's one-day visit to Frankenmuth back in August.

"It's just a beautiful brand and it's something as Michiganders we can all embrace,â?? said Chamber of Commerce Pres. Jamie Furbush. â??It's really our good fortune to be able to be a part of it."

Pure Michigan will air the commercial on TV in Grand Rapids, Detroit, Ohio and Ontario.