It's the latest craze to hit China.
The masks completely cover the swimmers' heads, revealing only their eyes, noses, and mouths.
The styles and colors of the masks suggest a huge happy beach party attended by some lesser superheroes, Mexican wrestlers and perhaps a few bank robbers is underway. In fact, government officials have become concerned that the masks could be used to rob banks, according to a report in The New York Times.
The masks are an outward expression of a Chinese understanding of beauty in terms of skin color.
In fact, Facekini is only one out of many attempts by Chinese people to stay fair. The number of umbrellas to be seen in Chinese cities on a hot, sunny day might appear bizarre to many non-Chinese people.
Do you think this trend will ever catch on in America? Would you wear one? Chime in now!